{"id":6210,"date":"2025-03-15T00:56:01","date_gmt":"2025-03-14T21:56:01","guid":{"rendered":"https:\/\/kolektifmucadele1.org\/?p=6210"},"modified":"2025-03-15T00:56:02","modified_gmt":"2025-03-14T21:56:02","slug":"kamuoyuna-acik-mektup-googlein-yikici-ambargosunu-protesto-ediyoruz","status":"publish","type":"post","link":"https:\/\/kolektifmucadele1.org\/index.php\/2025\/03\/15\/kamuoyuna-acik-mektup-googlein-yikici-ambargosunu-protesto-ediyoruz\/","title":{"rendered":"Kamuoyuna a\u00e7\u0131k mektup: Google\u2019\u0131n y\u0131k\u0131c\u0131 ambargosunu protesto ediyoruz"},"content":{"rendered":"\n<p>T\u00fcrkiye\u2019de yay\u0131n yapan ba\u011f\u0131ms\u0131z medya kurulu\u015flar\u0131 olarak bir kez daha Google\u2019\u0131n okur trafi\u011fimize uygulad\u0131\u011f\u0131 ambargo ve bu ambargonun y\u0131k\u0131c\u0131 sonu\u00e7lar\u0131yla kar\u015f\u0131 kar\u015f\u0131yay\u0131z.<strong>&nbsp;T\u00fcm kamuoyunun, \u00f6zellikle de okurlar\u0131m\u0131z\u0131n, durumun ciddiyetinin fark\u0131na varmas\u0131n\u0131n hayati \u00f6nemde oldu\u011funu vurgulamak istiyoruz.<\/strong><\/p>\n\n\n\n<p>Haber sitelerine y\u00f6nlendirilen trafik ak\u0131\u015f\u0131, ilk kez Ekim 2024\u2019te ortaya \u00e7\u0131kan ve yakla\u015f\u0131k 1 ay s\u00fcren ambargonun ard\u0131ndan Ocak sonundan itibaren yeniden yok edildi. Google\u2019\u0131n \u2018Ke\u015ffet\u2019 ve \u2018Haberler\u2019 ara\u00e7lar\u0131 \u00fczerinden y\u00f6nlendirilen&nbsp;<strong>okur trafiklerinin y\u00fczde 98\u2019i, ba\u011f\u0131ms\u0131z medya kurumlar\u0131n\u0131n a\u011f\u0131rl\u0131\u011f\u0131n\u0131 olu\u015fturdu\u011fu \u00e7ok say\u0131da haber sitesi i\u00e7in bir g\u00fcnde ortadan kald\u0131r\u0131ld\u0131.<\/strong><\/p>\n\n\n\n<p>Algoritma de\u011fi\u015fikli\u011fi d\u00e2hil hi\u00e7bir makul a\u00e7\u0131klamas\u0131 olmayan bu ani ve b\u00fcy\u00fck trafik kay\u0131plar\u0131na kar\u015f\u0131l\u0131k&nbsp;<strong>t\u00fcm giri\u015fimlerimize ra\u011fmen Google ile sa\u011fl\u0131kl\u0131 ve s\u00fcrekli bir muhatapl\u0131k ili\u015fkisi de kurabilmi\u015f de\u011filiz<\/strong>.<\/p>\n\n\n\n<p>\u00d6nemle berlirtmek isteriz ki Google\u2019\u0131n hi\u00e7bir denetime u\u011framadan, salt kendi ihtiya\u00e7lar\u0131 do\u011frultusunda yapt\u0131\u011f\u0131 trafik ak\u0131\u015f\u0131 de\u011fi\u015fiklikleri yaln\u0131zca medya kurumlar\u0131n\u0131n g\u00f6r\u00fcn\u00fcrl\u00fcklerini etkilemekle kalm\u0131yor. Google taraf\u0131ndan g\u00f6rmezden gelinenlerin a\u011f\u0131rl\u0131\u011f\u0131n\u0131 ba\u011f\u0131ms\u0131z medya kurumlar\u0131n\u0131n olu\u015fturdu\u011fu bu \u2018yeni\u2019 internet haber ekosistemi, kamuoyunun habere eri\u015fimini de zorla\u015ft\u0131r\u0131yor. Uzun vadede ise bu durum,&nbsp;<strong>zaten bir\u00e7ok bask\u0131 ile m\u00fccadele eden medya kurumlar\u0131n\u0131n mali yap\u0131lar\u0131na geri d\u00f6n\u00fclmez zararlar verme riski ta\u015f\u0131yor.<\/strong><\/p>\n\n\n\n<p><strong>Okudu\u011funuz a\u00e7\u0131klamay\u0131 haz\u0131rlad\u0131\u011f\u0131m\u0131z g\u00fcnlerde, metnin alt\u0131nda imzas\u0131 bulunmas\u0131 gereken Gazete Duvar\u2019\u0131n kapanmas\u0131, tam da dikkat \u00e7ekmeye \u00e7al\u0131\u015ft\u0131\u011f\u0131m\u0131z tehlikenin ne denli ger\u00e7ek oldu\u011funu ortaya koyuyor.<\/strong><\/p>\n\n\n\n<p>Bu nedenlerle, T\u00fcrkiye\u2019de yay\u0131n yapan ba\u011f\u0131ms\u0131z medya kurulu\u015flar\u0131 olarak Google\u2019\u0131n bu tutumuyla \u00e7al\u0131nan kurumsal haklar\u0131m\u0131z\u0131n, \u00e7al\u0131\u015fanlar\u0131m\u0131z\u0131n eme\u011finin, okurlar\u0131m\u0131z\u0131n deste\u011finin her platformda takip\u00e7isi olaca\u011f\u0131m\u0131z\u0131 duyuruyoruz.<\/p>\n\n\n\n<p><strong>Ba\u015fta Rekabet Kurumu olmak \u00fczere hem yerel hem uluslararas\u0131 hukuk mercilerinde yap\u0131lacak ba\u015fvurular\u0131m\u0131zla bu m\u00fccadeleyi s\u00fcrd\u00fcrece\u011fimizi ve Google\u2019\u0131n b\u00fct\u00fcn d\u00fcnya ile birlikte \u00fclkemizde de yaratt\u0131\u011f\u0131 bu tahribat\u0131n \u0131srarl\u0131 takip\u00e7isi olaca\u011f\u0131m\u0131z\u0131 ilan ediyoruz.<\/strong><\/p>\n\n\n\n<p>Ayr\u0131ca T\u00fcrkiye\u2019de konuyla ilgili devlet kurumlar\u0131n\u0131 da gerekli \u00f6nlemleri almaya, Google\u2019\u0131n ya da ba\u015fka teknoloji tekellerinin kamuoyunun haber alma hakk\u0131 ve ba\u011f\u0131ms\u0131z gazetecilik \u00e7abas\u0131n\u0131 hedef almas\u0131na izin vermeyerek yerel medyay\u0131 g\u00fc\u00e7lendirecek d\u00fczenlemeleri hayata ge\u00e7irmeye, bu \u00e7al\u0131\u015fmalar\u0131 s\u0131ras\u0131nda da medya kurumlar\u0131 aras\u0131nda herhangi bir ayr\u0131m g\u00f6zetmeksizin fikir al\u0131\u015fveri\u015fi kanallar\u0131n\u0131 a\u00e7\u0131k tutmaya davet ediyoruz.<\/p>\n\n\n\n<p>T\u00fcrkiye\u2019de \u00fcretip T\u00fcrkiye\u2019de kazanan reklam verenlere de bir \u00e7a\u011fr\u0131m\u0131z var:<\/p>\n\n\n\n<p>Gelirinizin \u00f6nemli bir k\u0131sm\u0131n\u0131 t\u00fcketiciye ula\u015fmak ve g\u00f6r\u00fcn\u00fcr olmak i\u00e7in internet reklamlar\u0131na aktar\u0131yorsunuz. Ancak t\u00fcketiciyle en \u00f6nemli bulu\u015fma noktalar\u0131ndan olan haber siteleri Google ambargosu y\u00fcz\u00fcnden y\u00fczde 90&#8217;a varan okur kay\u0131plar\u0131 ya\u015fad\u0131\u011f\u0131 i\u00e7in bu yat\u0131r\u0131m da hedefine ula\u015fm\u0131yor.&nbsp;<strong>Sizleri, Google ve di\u011fer teknoloji \u015firketleri bu tutumlar\u0131ndan vazge\u00e7ip, \u015feffaf bir \u015fekilde ve yasal d\u00fczenlemelerle garanti alt\u0131na al\u0131nm\u0131\u015f\u0327 bir d\u00fczen kurulana kadar reklamlar\u0131n\u0131z\u0131 do\u011frudan \u00fclkemizde yay\u0131n yapan medya kurulu\u015flar\u0131na y\u00f6nlendirmeye davet ediyoruz.<\/strong><\/p>\n\n\n\n<p>Son \u00e7a\u011fr\u0131m\u0131z da okurlar\u0131m\u0131za:<\/p>\n\n\n\n<p>Ba\u011f\u0131ms\u0131z medyan\u0131n ya\u015fad\u0131\u011f\u0131 kriz, \u00f6zg\u00fcrce haber almak isteyen t\u00fcm yurtta\u015flar\u0131n krizidir. Daha da \u00f6tesi bu bir demokrasi krizidir.<\/p>\n\n\n\n<p><strong>\u0130nternette haberleri Google \u00fczerinden de\u011fil do\u011frudan okuru oldu\u011funuz internet sitelerine girerek okuyun, bu gizli ambargoyu delerek ba\u011f\u0131ms\u0131z medyaya destek olun!<\/strong><\/p>\n\n\n\n<p><strong>E\u011fer imk\u00e2n\u0131n\u0131z varsa, takip etti\u011finiz medya kurulu\u015flar\u0131na abone olarak, ba\u011f\u0131\u015f yaparak katk\u0131 verin.<\/strong><\/p>\n\n\n\n<p>Bug\u00fcnleri ancak siz okurlar\u0131m\u0131z\u0131n deste\u011fi ve dayan\u0131\u015fmas\u0131yla a\u015fabiliriz.<\/p>\n\n\n\n<p>Sayg\u0131lar\u0131m\u0131zla&#8230;<\/p>\n\n\n\n<p><strong>Art\u0131 Ger\u00e7ek<\/strong><\/p>\n\n\n\n<p><strong>BirG\u00fcn<\/strong><\/p>\n\n\n\n<p><strong>Diken<\/strong><\/p>\n\n\n\n<p><strong>Ekonomim<\/strong><\/p>\n\n\n\n<p><strong>Gazete Pencere<\/strong><\/p>\n\n\n\n<p><strong>\u0130lke TV<\/strong><\/p>\n\n\n\n<p><strong>K\u0131sa Dalga<\/strong><\/p>\n\n\n\n<p><strong>Medyascope<\/strong><\/p>\n\n\n\n<p><strong>T24<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>T\u00fcrkiye\u2019de yay\u0131n yapan ba\u011f\u0131ms\u0131z medya kurulu\u015flar\u0131 olarak&#46;&#46;&#46;<\/p>\n","protected":false},"author":3,"featured_media":6211,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[],"manset":[],"class_list":["post-6210","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-etkinlikler"],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/kolektifmucadele1.org\/index.php\/wp-json\/wp\/v2\/posts\/6210","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/kolektifmucadele1.org\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kolektifmucadele1.org\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kolektifmucadele1.org\/index.php\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/kolektifmucadele1.org\/index.php\/wp-json\/wp\/v2\/comments?post=6210"}],"version-history":[{"count":1,"href":"https:\/\/kolektifmucadele1.org\/index.php\/wp-json\/wp\/v2\/posts\/6210\/revisions"}],"predecessor-version":[{"id":6212,"href":"https:\/\/kolektifmucadele1.org\/index.php\/wp-json\/wp\/v2\/posts\/6210\/revisions\/6212"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/kolektifmucadele1.org\/index.php\/wp-json\/wp\/v2\/media\/6211"}],"wp:attachment":[{"href":"https:\/\/kolektifmucadele1.org\/index.php\/wp-json\/wp\/v2\/media?parent=6210"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kolektifmucadele1.org\/index.php\/wp-json\/wp\/v2\/categories?post=6210"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kolektifmucadele1.org\/index.php\/wp-json\/wp\/v2\/tags?post=6210"},{"taxonomy":"manset","embeddable":true,"href":"https:\/\/kolektifmucadele1.org\/index.php\/wp-json\/wp\/v2\/manset?post=6210"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}